President of Bayern Munich guest of honor at Sandvik Global Construction Press event
One of the key industry occasions that is always looked forward to at Bauma is the Sandvik Construction press event. This Bauma was no exception, and this year approximately 50 publishers, editors and journalists from the world's construction press joined Sandvik at the press event on the Wednesday evening. During the event, amongst other activities, those in attendance were treated to a key note speech from the guest of honor, Bayern Munich President, Mr. Uli Hoeness.
The world's construction press joined Sandvik on the Wednesday evening of Bauma, with over 50 journalists, editors, free-lancers and publishers, representing some of the most prestigious construction titles from all corners of the globe, coming to the stand. Upon arrival Sandvik's esteemed guests were treated to a reception, before being entertained by the famous "Trommelfeuer" drummers. Following on from the initial entertainments the guests then took part in a formal press conference.
The press conference began with a short introductory speech from Andy Taylor, acting President of Sandvik Construction, who after welcoming our guests handed over to Kauko Juuri, President of Global Market, who introduced the evening's events. He then commented on the global construction business outlook, discussed Sandvik's product focus and launches, before introducing the Sandvik Product Line Specialists, who later discussed in detail their specific offering.
With the formal press event finished guests were then invited to join the Sandvik team for dinner and enjoy the special entertainment. There was however one more treat for the world press as a special surprise was laid on in the shape of a guest speaker, Mr. Uli Hoeness, President of Bayern Munich football club. During his speech Mr. Hoeness discussed many topics that were pertinent to the construction industry and football, drawing on the many similarities of these two diverse business worlds.
The choice of Mr. Hoeness to give a speech was particularly apt due to the many similarities that exist between Sandvik and Bayern Munich FC: both organizations have been successful for over 100yrs, are acknowledged leaders in their field, place great stress on the development and personal growth of their employees, whilst actively playing a part in the community in which they operate. The latter was highlighted as following his speech Mr. Hoeness was presented with a cheque made out to a local children's charity, Shekki, as a token of Sandvik's appreciation for donating time from his busy schedule.
The Sandvik Bauma press event proved to be a great success, with the occasion being enjoyed by all, as well as being found to be highly informative. Sandvik would like to thank our colleagues from the Global Construction Press, and a special thanks to Mr. Uli Hoeness for delivering such an inspirational speech.
For further information, please contact:
Satu Rämö
Manager Marketing Communications
Sandvik Construction
Mobile: +358 40 537 4020
Office Phone: +358 205 44 161
Fax: +358 205 44 160
E-mail: satu.ramo@sandvik.com