Sandvik Construction launches dedicated website for mobile crushers and screens

The dedicated website reflects the growing demand for Sandvik's mobile crushing and screening products worldwide. Driven by the need to provide information to customers specifically looking for mobile solutions, the site will provide a clean modern layout and intuitive navigation system, enabling quick access to product specific pages.

Jaw, cone and impact crushers, screeners and scalpers are all given clear signposting, with key technical information, videos and interactive 3D models informing the viewer on the latest features and benefits.

Commenting on the new website, Eugene Lyons, Sandvik Mobile Crushing and Screening Sales and Marketing Director, said, "Visibility of our mobile equipment online is key and the development of sandvikmobiles.com presents a focused approach to our Mobiles range. Developed in response to customer feedback, the website provides quick and simple navigation to all relevant product information".

"This initiative has been driven largely by recent changes in the marketplace, where the popularity of mobile equipment solutions is increasing. Contractors are now working globally and whilst traditional European and North American markets are still attractive we are seeing emerging markets, particularly in Africa and South America, representing significant potential. Our product specifications are an ideal fit for these markets and the concept of mobile equipment is becoming increasingly attractive. It allows contractors to process a fixed amount of tonnage in a fixed time and move on to the next project. The mobile solution delivers considerable efficiency and financial advantages over a permanent installation".

"Customer behaviour has changed considerably over recent years and everyone has time constraints. We are clearly now in the electronic age where product and service information needs to be available 24/7. The new mobiles website means our many customers can access precisely what they need, when they need it", Eugene concluded.

Sandvik mobiles are sold through an established global distributor network, many of whom focus entirely on Sandvik mobile equipment. The website will accelerate the response time to sales enquiries and will strengthen presentations with larger distributors through reciprocal website links.

The site will be translated into eight languages to cater for our global customer base and be available in a responsive mobile version to accommodate users of all mobile devices.

For further information, please contact:

Melissa Baker
Marketing Communications, Mobile Crushers and Screeners
Sandvik Construction
Tel. +44 (0) 1283 212121
Email: melissa.baker@sandvik.com