New product names at Steinexpo
During Sandvik's long and proud history, many market leading products have been designed and produced, developing a loyal customer base throughout the world. For various reasons many of these products names changed. The equipment is still out there, doing productive work for their owners, but it was thought that the defining names would be lost forever. Sandvik Construction reintroduced at CONEXPO-CONAGG some of our customers' favorite product names and aims to launch new ones in 2014 and 2015.
Sandvik Construction is pleased to announce the reintroduction of some of our customers' favorite product names, alongside the launch of some new products which also draw more on the experience of the products.
Greg Albert, President Global Markets, explains, "Sandvik Construction has developed world-leading product ranges to make sure that customers' operations are as profitable, efficient and productive as possible. Over many years the names of some of the products reflected the customer experience of the equipment and became the industry standard. With the reintroduction of some of the leading names, and some new products launched which will also draw upon this thinking, the names will fully reflect the thoughts and feelings of our customers."
Among the names reintroduced is the world famous drill rig RANGER, and a totally new product, OPTIAGG, from Tools and Consumables, which received its global launch at CONEXPO-CONAGG.
More product name changes are to be announced during 2014 and 2015, with equipment from all the Sandvik Construction Product Areas being represented.
For further information please contact:
Satu Rämö
Global Marketing Communication Manager
Sandvik Construction
Office Phone: +358 205 44 151
Mobile Phone: +358 40 537 4020
E-mail: satu.ramo@sandvik.com